Habits Campaign
Stakeholder
toolkit
The first wave of the LiveLighter Habits campaign launched in Western Australia on Sunday 6 April. The second wave launched on Sunday 2 November and will run until 1 February 2026.
About Habits
Habits is a healthy eating campaign that was made here in WA. It aims to inform WA adults about the impact of unhealthy food habits and how they could lead to poor health outcomes, while also offering practical solutions for healthy eating. In doing so, the campaign aims to motivate these healthy eating behaviours and increase WA adults’ self-efficacy to take up these healthy habits in their daily routines.
Habits wave two will run on TV, catch up TV, audio (radio and streaming), YouTube, social media (Facebook, Instagram, TikTok), in gyms, and in shopping centres.
Campaign background
With over 12 years of healthy lifestyle campaigns on air, WA adults have seen a range of LiveLighter messaging. Annual surveys of West Australians have shown an increase in knowledge and intentions around healthy eating behaviour however the effect on behaviour change has been more modest. Our research shows that WA adults need ideas, motivation and an increase in confidence to help commit to these healthy behaviours. This is where Habits comes in. Focus group testing conducted with our target audience has highlighted common problem behaviours and achievable solutions to swap them out with. These have been brought to life in this campaign, which we aimed to make relatable and encouraging for our target audience.
LiveLighter is funded by the WA Department of Health and delivered by Cancer Council WA.
Target audience
The primary audience for the Habits campaign is West Australian adults aged 25-64, with secondary audiences including people living in regional/remote areas and disadvantaged or low-SES areas of WA, and people of Aboriginal and Torres Strait Islander descent.
Campaign aims
- Inform WA adults of the impact of unhealthy food habits and how they could lead to poor health outcomes.
- Motivate WA adults to switch unhealthy food habits to healthier ones.
- Educate people about convenient and nutritious meal options and healthy habits.
- Increase WA adults’ self-efficacy to take up healthy habits in their daily routines.
Key messages
- Small changes to our eating habits can lower our risk of developing diseases like fatty liver disease, cancer and heart disease.
- There are many small ways we can incorporate healthier habits into our daily routines.
- Having a shopping list helps us to stay focused on what we want to buy and can stop us from buying highly advertised junk foods.
- Satisfy an after-dinner sweet craving with some Greek yoghurt, frozen fruit and nuts, or get fancy with a sprinkling of granola.
- Got tasty snacks and leftovers in the fridge? No need to cook up a meal – it’s already there! Try a snack-plate dinner; some left-overs, a bit of hummus, crackers and cut-up vegetables. Easy, nutritious and quicker than getting take-away.
- Don't spend $15 on lunch when your desk drawer could be your very own pantry. Some packet rice, tinned tuna and tinned beans form the base, then add whatever fresh vegies you have left in the fridge and you’ve got a quick and nutritious lunch.
We are encouraging all stakeholders to support the launch of Habits wave two by sharing our social media content through their channels.
When sharing campaign content, please tag LiveLighter using our handles.
Social assets
Launch post
Facebook copy
It’s time to take a look at our eating habits.
Small changes to what we eat each day can make a big difference for our health.
The key is to find swaps that work for our lifestyle - ones that we can stick with in the long run. Make healthy your new habit!
#MakeHealthyYourNewHabit #LiveLighter
Learn more at https://bit.ly/41TDBJJ
Instagram copy
It’s time to take a look at our eating habits.
Small changes to what we eat each day can make a big difference for our health.
The key is to find swaps that work for our lifestyle - ones that we can stick with in the long run. Make healthy your new habit!
#MakeHealthyYourNewHabit #LiveLighter
Learn more through the link in our bio.
Add link to your bio: livelighter.com.au/habits
Desk drawer pantry
Facebook copy
A healthy lunch doesn’t have to cost $15!
Keep a few staples in your desk drawer – think packet rice, tinned tuna and beans – and start a desk drawer pantry habit.
Even if you’re short on time, you’ll have a quick, tasty and nutritious meal that’s kind to your wallet too.
Small changes can make a big difference!
#LiveLighter #MakeHealthyYourNewHabit
Learn more at
Instagram copy
Don’t spend $15 on lunch when your desk drawer could be your own pantry 💪
Packet rice, tinned tuna and beans make a great base – just add your favourite vegies for a quick, healthy meal.
Small swaps like this really add up for our health and save time (and money!)
#LiveLighter #MakeHealthyYourNewHabit #Healthylifestyle #HealthyHabits #TakeawaySwaps
Learn more through the link in our bio.
Add link to your bio: livelighter.com.au/habits
Snack plate dinner
Facebook copy
Dinner doesn’t have to be complicated.
Try a snack plate tonight for a healthy, no-fuss meal!
#LiveLighter #MakeHealthyYourNewHabit
Learn more at https://bit.ly/41TDBJJ
Instagram copy
Dinner doesn’t have to be complicated.
Try a snack plate tonight for a healthy, no-fuss meal!
#LiveLighter #MakeHealthyYourNewHabit #Healthylifestyle #HealthyHabits #TakeawaySwaps
Learn more though the link in our bio.
Add link to your bio: livelighter.com.au/habits
Wholesome dessert
Facebook copy
Craving something tasty after dinner? You can satisfy your sweet tooth by starting a wholesome dessert habit 🍓
Top some Greek yoghurt with frozen fruit and a sprinkle of nuts – or add granola if you’re feeling fancy. It’s a delicious way to enjoy an after dinner treat while getting a boost of goodness.
Make healthy your new habit!
#LiveLighter #MakeHealthyYourNewHabit
Learn more at https://bit.ly/41TDBJJ
Instagram copy
Satisfy your sweet tooth by starting a wholesome dessert habit 🍓
Greek yoghurt, frozen fruit and a sprinkle of nuts (or granola if you’re feeling fancy) make a quick and delicious after dinner treat.
Make healthy your new habit!
#LiveLighter #MakeHealthyYourNewHabit #Healthylifestyle #HealthyHabits #TakeawaySwaps
Learn more though the link in our bio.
Add link to your bio: livelighter.com.au/habits
Showcase resources in your local community
Showcasing campaign materials in your local area is a great way to extend the reach of the campaign and give your community members easy access to the information.
LiveLighter have a number of resources to support you in promoting Habits in your local community.
Newsletter insert
(suggested copy below)
Make healthy your new habit!
Small changes to our eating habits can lower our risk of developing diseases like fatty liver disease, cancer and heart disease. Thankfully there are many small ways we can incorporate healthier habits into our daily routines. Got tasty snacks and leftovers in the fridge? No need to cook up a meal – it’s already there! Try a snack-plate dinner; some left-over hummus, crackers and cut-up vegetables. Easy, nutritious and quicker than getting take-away.
Get tips to empower you to make healthy your new habit at Livelighter.com.au/habits
Free posters
Download and print posters highlighting practical ways to make healthy your new habit!
If you need versions with bleed lines for professional printing, or are after a different size, please get in touch with the team at livelighter@cancerwa.asn.au
Digital screens
Download statics and videos for digital screens using the link above.
If you are in need of higher resolution videos, or require versions with different specs please contact livelighter@cancerwa.asn.au
LiveLighter also have general resources and merchandise available to download or order (WA only).
Here are some examples of how you can extend the reach of the campaign in your community or workplace.
In your community
- Add the digital screen downloads to your workplace screens e.g. leisure centres, waiting rooms, local grocery or retail stores.
- Host a cooking session whipping up some 15-minute feeds.
- Share the posters, recipe booklets and other resources with your local library to make into a display. They can include cookbooks available to borrow as part of the display.
- Have LiveLighter resources available at council offices, recreation centres and other community places.
- Use the Habits social media tiles to encourage engagement online.
- Run competitions on social media using LiveLighter merchandise as prizes.
- Bring LiveLighter resources as giveaways when delivering presentations in the community.
- If you have access to a bike blender, try featuring the LiveLighter drink recipes - download our A4 recipe cards or A3 recipe poster developed specifically for blender bikes!
- Develop a 'walking trails in your area' booklet or social media post.
- Use LiveLighter merchandise or recipe booklets for prizes.
- Contact us to develop some decal stickers to brighten up public areas.
In your workplace
- Host a weekly lunchtime walking group.
- Have hard copy campaign resources available in the lunchroom.
- Place posters around the workplace.
- Add featured recipes to your workplace e-newsletter. Change it up to have breakfast, lunch, dinner and snacks.
- When catering for events, use LiveLighter recipes when planning your menu.
Partner with Healthway
Healthway plays a key role in extending the LiveLighter campaign by working with local sport, arts and community organisations throughout Western Australia to create programs and activities that encourage healthy lifestyles. Organisations assigned the LiveLighter health message promote access to healthy food and drinks, encourage healthy eating and motivate people to be active.
Image source: WA Gravity Enduro Facebook page
Image source: Seniors Recreation Council of WA Inc Facebook page
Do you have a project in mind? Healthway's Healthy Partnership Program provides funding for sports, arts, racing and community groups to create programs and activities that support good health now and into the future.
Learn more on Healthway's website or by contacting the Healthway team for more information on 133 777.
Get in touch
We would be happy to discuss how Cancer Council WA can work with you to better reach your community with the LiveLighter campaign. For further information please contact livelighter@cancerwa.asn.au
Share the campaign on socials