Habits Campaign
Stakeholder
toolkit

About Habits

Habits is a brand-new healthy eating campaign that was made here in WA. It aims to inform WA adults about the impact of unhealthy food habits and how they could lead to poor health outcomes, while also offering practical solutions for healthy eating. In doing so, the campaign aims to motivate these healthy eating behaviours and increase WA adults’ self-efficacy to take up these healthy habits in their daily routines.

Habits will run on TV, catch up TV, radio, YouTube, social media (Facebook, Instagram, TikTok) and in shopping centres.

Campaign background

With over 12 years of healthy lifestyle campaigns on air, WA adults have seen a range of LiveLighter messaging. Annual surveys of West Australians have shown an increase in knowledge and intentions around healthy eating behaviour however the effect on behaviour change has been more modest. Our research shows that WA adults need ideas, motivation and an increase in confidence to help commit to these healthy behaviours. This is where Habits comes in. Focus group testing conducted with our target audience have highlighted common problem behaviours and achievable solutions to swap them out with. These have been brought to life in our new campaign, which we hope is relatable and encouraging for our target audience.

LiveLighter is funded by the WA Department of Health and delivered by Cancer Council WA.

Spin to win a $250 voucher!

Commit to making healthy your new habit for your chance to win 1 of 10 $250 vouchers. To enter, head to the official competition page and select a habit to work on. You can let the wheel decide or choose one for yourself.

Register using the form and verify your email address to go into the running to win.

Open to WA residents aged 18 years and over.

See the full terms and conditions here.

Target audience

The primary audience for the Habits campaign is West Australian adults aged 25-64, with secondary audiences including people living in regional/remote areas and disadvantaged or low-SES areas of WA, and people of Aboriginal and Torres Strait Islander descent.

Campaign aims

• Inform WA adults of the impact of unhealthy food habits and how they could lead to poor health outcomes.
• Motivate WA adults to reduce unhealthy food habits and switch to healthier food habits.
• Educate WA adults about convenient and nutritious meal options and healthy habits.
• Increase WA adults self-efficacy to take up healthy habits in their daily routines.

Share the campaign on socials

Showcase resources in your local community

Showcasing campaign materials in your local area is a great way to extend the reach of the campaign and give your community members easy access to the information.

LiveLighter have a number of resources to support you in promoting Habits in your local community.

Newsletter insert

(suggested copy below)

Make healthy your new habit!

Small changes to our eating habits can lower our risk of developing diseases like fatty liver disease, cancer and heart disease. Thankfully there are many small ways we can incorporate healthier habits into our daily routines. Healthier “fast food” is a lot cheaper, more nutritious, and just as quick as takeaway. For example, stop by the supermarket on your way home to pick up a cooked chicken, grainy rolls and coleslaw veg or try breakfast for dinner.

Get tips to empower you to make healthy your new habit at Livelighter.com.au/habits

Free posters

Download and print posters highlighting practical ways to make healthy your new habit!

If you need of versions with bleed lines for professional printing, or are after a different size, please get in touch with the team at livelighter@cancerwa.asn.au

Digital screens

Download statics and videos for digital screens using the link above.

If you are in need of higher resolution videos, or require versions with different specs please contact livelighter@cancerwa.asn.au

LiveLighter also have general resources and merchandise available to download or order (WA only).

Here are some examples of how you can extend the reach of the campaign in your community or workplace.

In your community

In your workplace

• Host a weekly lunchtime walking group.
• Have hard copy campaign resources available in the lunchroom.
• Place posters around the workplace.
• Add featured recipes to your workplace e-newsletter or intranet. Change it up to have breakfast, lunch, dinner and snacks.
• When catering for events, use LiveLighter recipes when planning your menu.

Partner with Healthway

Healthway plays a key role in extending the LiveLighter campaign by working with local sport, arts and community organisations throughout Western Australia to create programs and activities that encourage healthy lifestyles. Organisations assigned the LiveLighter health message promote access to healthy food and drinks, encourage healthy eating and motivate people to be active.

Do you have a project in mind? Healthway's Healthy Partnership Program provides funding for sports, arts, racing and community groups to create programs and activities that support good health now and into the future.

Learn more on Healthway's website or by contacting the Healthway team for more information on 133 777.

Get in touch

We would be happy to discuss how Cancer Council WA can work with you to better reach your community with the LiveLighter campaign. For further information please contact livelighter@cancerwa.asn.au