Media Releases

Cancer Council WA have reiterated the need for West Aussies to steer clear of greasy takeaway ordered from food delivery apps, with new data by Pathmatics showing the top four fast-food delivery services in Australia have spent over $20 million on digital advertising since March 2020 (the start of the pandemic).

Cancer Council WA have developed a new LiveLighter advertisement encouraging workers to steer clear of greasy takeaway ordered from food delivery apps, and to reach for a healthy lunch instead, whether they are working from home during a lockdown or in the office.

Cancer Council WA has launched a new LiveLighter campaign targeting junk food delivery services, with new data revealing the marketing spend by food delivery brands has increased by 290% since 2017. The campaign encourages West Australians to make quick, tasty and nutritious meals at home instead.

Cancer Council WA has relaunched the LiveLighter 13 Cancers public education campaign to remind Western Australians not to be complacent with their health, just as junk food giant McDonalds boasts record home delivery sales during COVID-19.

As restrictions ease and West Aussie kids return to junior sport, Cancer Council WA, through its LiveLighter program, is urging all parents to be aware of the foods and drinks children are exposed to when participating in organised sports.

Public health groups have slammed fast food corporations for their shameless marketing targeting people in isolation, health workers and bored kids during the COVID-19 pandemic.

A new survey has revealed the toll COVID-19 restrictions are taking on Australians’ health, with more than a third exercising less while in lockdown, while a quarter are eating less healthily under the current conditions.

Cancer Council WA is calling for urgent State Government action as a new study shows that WA school kids are being bombarded with unhealthy food advertising on public transport on their way to school every day.

Facebook, Snapchat and Instagram blocked Cancer Council WA’s latest LiveLighter® public health campaign on raising awareness of the health impacts of sugary drinks consumption

The major aims of the campaign are to discourage the purchase of sugary drinks and reduce family and household consumption of these products. Parents of school-aged children are the primary target audience as they are likely to be the main grocery buyer for their household and have a significant influence on the consumption habits of their family.