Media Releases

The major aims of the campaign are to discourage the purchase of sugary drinks and reduce family and household consumption of these products. Parents of school-aged children are the primary target audience as they are likely to be the main grocery buyer for their household and have a significant influence on the consumption habits of their family.

LiveLighter analysed products from 26 bottle shops and supermarkets in the Perth metro area, including non-alcoholic versions of beer, wine, cider and spirits, and compared their number of kilojoules against their alcoholic equivalents.

New data released by Cancer Council confirms the long-held perception that young Australian adults are likely to turn to unhealthy fatty and salty foods the day after drinking alcohol.

The data is released to coincide with the start of Cancer Council’s latest LiveLighter campaign which aims to encourage Western Australians who drink to reduce their alcohol consumption behaviour during the festive season.

One in 14 WA adults meet the recommended daily serve of vegies

The review found that 17 of the 18 AFL clubs were sponsored by at least one ‘red’ sponsor, with six of the teams having unhealthy sponsors on their playing uniform

Latest survey indicates LiveLighter’s® positive impact

A LiveLighter analysis found that only one quarter of the drinks displayed were sugar and sweetener free.

The LiveLighter message will be seen during the 2019/20 Hyundai A-League season with the extension of Glory’s existing partnership with Healthway.

CCWA will today launch the next LiveLighter® public education campaign that urges Western Australians to reduce their cancer risk by reducing sugary drink consumption