MOVE MORE
Campaign
Stakeholder
toolkit
The third wave of LiveLighter's campaign Move More launches in Western Australia on Monday 13th January and will run until Saturday 8th March 2024.
About Move More
Move More aims to encourage WA adults to be more active by discovering what motivates them to move. The campaign highlights the positive and immediate benefits of physical activity such as improving mental health, having more energy and connecting with others. The campaign features everyday West Aussies talking about the benefits they receive from being physically active.
The third wave of Move More introduces a new set of video assets featuring four new Move More champions talking about the movement they like to do and why they love doing it.
This wave will run on catch-up TV, YouTube, digital audio, online and social media, including Facebook, Instagram and TikTok.
LiveLighter is funded by the WA Department of Health and run by Cancer Council WA.
Campaign aims
- Encourage adults to be more physically active.
- Inform WA adults of the benefits of being physically active.
Target audience
The primary audience for the Move More campaign is West Australian adults aged 25-64 who currently do small to moderate amounts of physical activity. Secondary audiences will include parents, and people living in regional/remote areas and disadvantaged or low socioeconomic status areas of WA.
Key messages
- Moving our bodies every day has many benefits for our physical and mental health.
- Motivating ourselves to be physically active is easier when we think of the intrinsic and immediate benefits of being active. For example, it can give us the chance to; connect with friends, improve our mental health, feel stronger, sleep better, feel energised, and find everyday tasks (like playing with the kids or carrying the shopping in) easier.
- There are so many different ways that we can move our bodies. The key is finding something that we enjoy doing and that fits in with our schedule.
We are encouraging all stakeholders to support the launch of Move More by sharing our content on their channels. We have static and video assets from the campaign available for use by stakeholders.
When sharing campaign content, please tag LiveLighter using our handles.
Alternatively, you can share any of our posts from the LiveLighter Facebook or Instagram accounts. To repost original content via Instagram, you can download an app called Repost.
When sharing videos without inbuilt captions, please consider turning on automatic captioning to increase the accessibility of content.
Hashtags
Best practice is to post your hashtags as the first comment on your post.
#LiveLighter #LiveLighterCampaign #MoveMore #feelgreat #movemorefeelgood #feelgood #motivation #lifestyle #healthyliving #selfcare #MoreGroovesBetterMood #NoLightsNoLycra #PushingLimitsScoringBig #MoreTeamworkMoreStrength #MoreOceanMoreEnergy #activity #physical activity #physicallyactive #getmoving #exercise #exercises #healthylifestyle #healthyliving #active #launch #healthandwellness #homeworkout #stayactive #moveyourbody #healthtips #movement #physicalwellness #strength #adventure #goals #health #healthy #fitness #workoutbuilder #workout #connect #connectmore
Social assets
Facebook copy
Pushing limits, scoring big!📈👊
When life throws a curve ball, it’s how we work through it that matters. Facing challenges can be an opportunity to push our limits as well as to kick some goals and connect with others along the way.
Why not challenge yourself in a new way today?
Learn more: bit.ly/3Gw3STx @Live_Lighter
Instagram copy
Pushing limits, scoring big!📈👊
When life throws a curve ball, it’s how we work through it that matters. Facing challenges can be an opportunity to push our limits as well as to kick some goals and connect with others along the way.
Why not challenge yourself in a new way today?
Check out @livelightercampaign #MoveMore by clicking our link in bio.
Add link to your bio: livelighter.com.au/being-active
Facebook copy
More ocean, more energy!🌊✨
Sometimes the hardest part is overcoming fear and taking the plunge!
Whether it’s swimming, walking or stretching, moving your body is about feeling good, both mentally and physically.
Why not dive in and feel the difference? ✨💖
Get moving with @Live_Lighter’s ideas to get more physical activity into your week: bit.ly/3Gw3STx
Instagram copy
More ocean, more energy!🌊✨
Sometimes the hardest part is overcoming fear and taking the plunge!
Whether it’s swimming, walking or stretching, moving your body is about feeling good, both mentally and physically.
Why not dive in and feel the difference? ✨💖
Click our link in bio for @LiveLighterCampaign’s ideas to get more physical activity into your week.
Add link to your bio: livelighter.com.au/being-active
Facebook copy
More grooves, better mood!💃🕺
Let’s step into movement as a form of enjoyment to fuel our mind and body. Connect with yourself, release stress and feel alive. Whether it’s dancing, walking or stretching, find joy when you #MoveMore! @Live_Lighter
Learn More: bit.ly/3Gw3STx
Instagram copy
More grooves, better mood!💃🕺
Let’s step into movement as a form of enjoyment to fuel our mind and body. Connect with yourself, release stress and feel alive. Whether it’s dancing, walking or stretching, find joy when you #MoveMore!
Learn more at our link in bio. @LiveLighterCampaign
Add link to your bio: livelighter.com.au/being-active
Facebook copy
After having kids, Serena forgot to do things for herself, but now Dragon Boating is one of her favourite ways to move!
It’s amazing how moving our body can give us energy, lift our mood and clear our mind. 🧘
Whether it’s going for a solo walk or being part of a team, you can make ‘moving more’ your own! 🕺
How do you like to move? #MoreTeamworkMoreStrength
Learn more: bit.ly/3Gw3STx
Instagram copy
After having kids, Serena forgot to do things for herself, but now Dragon Boating is one of her favourite ways to move!
It’s amazing how moving our body can give us energy, lift our mood and clear our mind. 🧘
Whether it’s going for a solo walk or being part of a team, you can make ‘moving more’ your own! 🕺
How do you like to move? #MoreTeamworkMoreStrength
Learn more in our link in bio. @LiveLighterCampaign
Add link to your bio: livelighter.com.au/being-active
Facebook copy
Interested in building strength, flexibility and fitness, but need a starting point?
The @Live_Lighter FREE workout builder is your one-stop-shop. Choose your challenge level, time length, and focus area, and follow along with our customised video workouts.🏋️💥
👯♀️Grab a workout buddy or go solo and get started now! bit.ly/3Gw3STx
Instagram copy
Interested in building strength, flexibility and fitness, but need a starting point? 💪
The @Live_Lighter FREE workout builder is your one-stop-shop. Choose your challenge level, time length, and focus area, and follow along with our customised video workouts.🏋️💥
👯♀️Grab a workout buddy or go solo and get started now in our link in bio.
Add link to your bio: livelighter.com.au/being-active
Showcase resources in your local community
Showcasing campaign materials in your local areas is a great way to extend the reach of the campaign and gives your community members easy access to the information.
LiveLighter have a number of resources to support you in promoting Move More in your local community.
Newsletter insert
(suggested copy below)
Move More, Feel Good
Let’s step into movement as a form of enjoyment to fuel our mind and body. Connect with yourself, release stress and feel alive. Whether it’s dancing, rowing, walking, swimming or cricket, find joy when you move more.
Get tips, inspiration and free workout resources at livelighter.com.au/being-active
Free posters
Download and print posters featuring each of our Move More Wave 3 champions.
If you are in need of versions with bleed lines for professional printing, or are after a different size, please get in touch with the team at livelighter@cancerwa.asn.au
Digital screens
Download statics and videos for digital screens using the link above.
If you are in need of higher resolution videos, or require versions with different specs please contact livelighter@cancerwa.asn.au
LiveLighter also have general resources and merchandise available to download or order (WA only).
Here are some other examples of how you can extend the reach of the campaign in your community or workplace.
In your community
- Place nudge posters encouraging more movement at community centres, libraries and shopping centres.
- Have LiveLighter workout resources available at council offices, recreation and leisure centres, libraries and other community places.
- Circulate newsletter inserts and social media tiles to the local Marketing and Communications team to add into e-newsletters or on social media pages.
- Add digital campaign materials into the rotation on digital TV screens.
- Conduct exercise sessions using the LiveLighter workout resources.
- Run competitions on social media using LiveLighter merchandise as prizes.
- Bring campaign resources as handouts at your community presentations.
- If you have access to a bike blender, try featuring the LiveLighter drink recipes - download our A4 recipe cards or A3 recipe poster developed specifically for blender bikes!
In your workplace
- Have hard copy campaign resources available in the lunchroom.
- Place posters around the workplace.
- Add featured workout resources to your workplace e-newsletter or intranet.
- When catering for events, use LiveLighter recipes when planning your menu.
- Send the toolkit link to your workplace health representative and ask if they can organise a lunchtime presentation.
Partner with Healthway
Healthway plays a key role in extending the LiveLighter campaign by working with local sport, arts and community organisations throughout Western Australia to create programs and activities that encourage healthy lifestyles. Organisations assigned the LiveLighter health message promote access to healthy food and drinks, encourage healthy eating and motivate people to be active.
Image source: WA Gravity Enduro Facebook page
Image source: Seniors Recreation Council of WA Inc Facebook page
Do you have a project in mind? Healthway’s Healthy Partnership Program provides funding for sports, arts, racing and community groups to create programs and activities that support good health now and into the future.
Learn more on Healthway's website or by contacting the Healthway team on 133 777.
Get in touch
We would be happy to discuss how Cancer Council WA can work with you to better reach your community with the LiveLighter campaign. For further information please contact:
Jenny Atkins | LiveLighter Senior Stakeholder Coordinator
Email: livelighter@cancerwa.asn.au
Share the campaign on socials