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Start Small Campaign - Stakeholder toolkit

The first wave of the LiveLighter Start Small campaign launches in Western Australia on Sunday 28 July and will run until Saturday 21 September 2024.

About Start Small

Start Small aims to encourage and motivate WA adults to save money on living expenses whilst maintaining a healthy diet and keeping physically active. It is based on the previous Boost Your Budget campaign, which shared money-saving tips and resources for at home and the supermarket.

Start Small will run from Sunday 28 July to 21 September 2024.

This wave will run on Facebook, Instagram, YouTube, TikTok and online.

People are encouraged to register their small, health promoting and money-saving swaps via the Small Wheel of Small Things to get tools and resources that support their goal. And a chance to win a prize!

WIN 1 OF 10 $250 VOUCHERS - Small Wheel of Small Things competition

People can enter by heading to the Start Small webpage, spinning the digital Small Wheel of Small Things and registering! Everyone is encouraged to promote this competition by sharing our social media posts (or scroll down for some downloadable content).

Target audience

The primary audience for the Start Small campaign is Western Australian adults aged 25-64, with secondary audiences including people living in regional/remote areas and disadvantaged or low-SES areas of WA, and people who are of Aboriginal and Torres Strait Islander descent. LiveLighter is funded by the WA Department of Health and run by Cancer Council WA.

Key messages

  • Cooking at home is a great way to save money and eat well.
  • There are lots of cheap, convenient and nutritious foods available if we know where to find them!
  • Find free and low-cost movement options in your local area.
  • Start small and grow your healthy habits!

Campaign aims

  • Increase knowledge of budget friendly ways to eat well.
  • Increase motivation to make healthy snacks and meals.
  • Increase motivation to be more active.
  • Increase knowledge of free and low-cost ways to be active.
  • Increase self-efficacy to build healthy habits by starting small.

Share the campaign on socials

We are encouraging all stakeholders to support the launch of Start Small by sharing our social media content through their channels.

When sharing campaign content, please tag LiveLighter using our handles.

@LiveLighterCampaign

@Live_Lighter

@LiveLighterCampaign

@LiveLighterCampaign

Hashtags

Best practice is to post your hashtags as the first comment on your post.

#LiveLighter #CCWA #StartSmall #cancer #health #nutrition #food #dinner #lunch #breakfast #fitness #eats #healthy #motivation #lifestyle #healthyfood #healthcare #healthyliving #selfcare #foodie #foodlover #homemade #cooking

Competition/launch tile

The small wheel of small things can lead to big health wins and a $250 voucher

Download competition tile

Facebook & X copy

Start Small. Start Today

LiveLighter has launched the Start Small campaign!

Spin the wheel, set a goal and register for the chance to win a $250 voucher. Start small, win big!

To enter, head to livelighter.com.au/startsmall

Instagram copy

Start Small. Start Today

LiveLighter has launched the Start Small campaign!

Small swaps can lead to big rewards.

Spin the wheel, set a goal and register for the chance to win a $250 voucher. Start small, win big!

To enter, head to the link in our bio!

@livelightercampaign

Add link to your bio: livelighter.com.au/startsmall

Competition/launch animation

The small wheel of small things can lead to big health wins and a $250 voucher

Download competition animation

Facebook & X copy

Start Small. Start Today

LiveLighter has launched the Start Small campaign!

Spin the wheel, set a goal and register for the chance to win a $250 voucher. Start small, win big!

To enter, head to livelighter.com.au/startsmall

Instagram copy

Start Small. Start Today

LiveLighter has launched the Start Small campaign!

Small swaps can lead to big rewards.

Spin the wheel, set a goal and register for the chance to win a $250 voucher. Start small, win big!

To enter, head to the link in our bio!

@livelightercampaign

Add link to your bio: livelighter.com.au/startsmall

Tip tiles (4)

Start Small. Start catching up over a walk.

Download tip tiles (4)

Facebook & X copy

Start Small. Start Today

Making a healthy change can be as small as catching up with a friend over a walk, switching to seasonal produce, swapping from sugary drinks to water, or dropping meat from the menu once a week.

For more small swap ideas, head to livelighter.com.au/startsmall

Instagram copy

Start Small. Start Today

Making a healthy change can be as small as catching up with a friend over a walk, switching to seasonal fruit and vegetables, swapping from sugary drinks to water, or dropping meat from the menu once a week.

For more small swap ideas, head to the link in our bio.

@livelightercampaign

Add link to your bio: livelighter.com.au/startsmall

Tip animations (4)

Start adding frozen fruit to water

Download tip animations (4)

Facebook & X copy

Start Small. Start Today

Making a healthy change can be as small as catching up with a friend over a walk, switching to seasonal produce, swapping from sugary drinks to water, or dropping meat from the menu once a week.

For more small swap ideas, head to livelighter.com.au/startsmall

Instagram copy

Start Small. Start Today

Making a healthy change can be as small as catching up with a friend over a walk, switching to seasonal fruit and vegetables, swapping from sugary drinks to water, or dropping meat from the menu once a week.

For more small swap ideas, head to the link in our bio.

@livelightercampaign

Add link to your bio: livelighter.com.au/startsmall

Showcase resources in your local community

Showcasing campaign materials in your local areas is a great way to extend the reach of the campaign and gives your community members easy access to the information.

LiveLighter have developed a number of new resources to support you in promoting Start Small in your local community.

Start Small digital screens (8)

Download static versions (portrait and landscape) using the link above.

For animated versions or if you have a different size requirement please get in touch at livelighter@cancerwa.asn.au.

Start Small posters (4)

Start Small newsletter insert (suggested copy below)

Start Small. Start Today.

LiveLighter has launched the Start Small campaign, encouraging WA adults to save money on living expenses whilst maintaining a healthy diet and keeping physically active.

To find out more visit: livelighter.com.au/startsmall

LiveLighter also have general resources and merchandise available to download or order (WA only).

Here are some examples of how you can extend the reach of the campaign in your community or workplace.

In your community

  • Place posters at parks and shopping centres.
  • Send information and resources to your local library. Encourage them to set up a display of library cooking books for loan and campaign resources to hand out.
  • Offer independent grocers and retailers LiveLighter recipe cards and recipe booklets to give away to customers.
  • Have our resources available at council offices, recreation centres and other community places.
  • Add digital campaign materials into the rotation on digital TV screens.
  • Conduct cooking sessions using the LiveLighter recipes.
  • Run competitions on social media using the LiveLighter merchandise as prizes.
  • Bring campaign resources as handouts at your community presentations.
  • If you have access to a bike blender, try featuring the LiveLighter drink recipes.

A display of LiveLighter recipe books on a table in the corner of a room. Bunting across the table features different fruit and vegetables along with colour focused slogans including 'Chew Blue' with an image of blueberries, 'Hello Yellow' with an image of a banana and 'Bite More White' with an image of a mushroom. On the wall are 3 Aboriginal Australian artworks. One has a bright red background with a gold turtle in the middle. One has undulating colours of yellow, green, blue and red. The other artwork has a map of Australia in the centre with a maroon-pink circle surrounding it, bordered with dots.

Image source: City of Armadale Facebook page

In your workplace

  • Have hard copy campaign resources available in the lunchroom.
  • Place posters around the workplace.
  • Add featured recipes to your workplace e-newsletter. Change it up to have breakfast, lunch, dinner and snack varieties.
  • When catering for events, use the LiveLighter recipes when planning your menu.

Partner with Healthway

Healthway plays a key role in extending the LiveLighter campaign by working with local sport, arts and community organisations throughout Western Australia to create programs and activities that encourage healthy lifestyles. Organisations assigned the LiveLighter health message promote access to healthy food and drinks, encourage healthy eating and motivate people to be active.

Two people stand in from of a LiveLighter stall at a community event. One person holds a large display with different slogans promoting fruit and vegetables including 'Hello Yellow' with a picture of corn and 'Bite More White' with a picture of a mushroom. The other person holds a banana in each hand with a sign behind them saying 'Free fruit'.

A marquee with LiveLighter branding at a community event. On the table are LiveLighter branded bags. A sign next to the table encourages people to take LiveLighter recipe books. Three people are outside the stall, one of them is looking at the items on the table. A person with a LiveLighter shirt stands under the marquee facing away from the camera as they grab a box.

Do you have a project in mind? Healthway’s Healthy Partnership Program provides funding for sports, arts, racing and community groups to create programs and activities that support good health now and into the future.

Learn more on Healthway's website or by contacting the Healthway team on 133 777.

Thank you to our partner organisations for their promotion of Start Small

There are some fabulous events taking place over the next few months to spread the Start Small message. Keep an eye on our socials for more information on their events.

Get in touch

We would be happy to discuss how Cancer Council WA can work with you to better reach your community with the LiveLighter campaign. For further information please contact:

Ellen Hart | LiveLighter Senior Campaign Coordinator
Email: liveLighter@cancerwa.asn.au

If you have questions specifically about our social media content, please contact:

Kyle Pauletto | Communications Coordinator – LiveLighter Campaign
Telephone: 0413 022 016
Email: kyle.pauletto@cancerwa.asn.au

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