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KEEN BEAN Campaign - Stakeholder toolkit

The second wave of the LiveLighter Start Small campaign launches in Western Australia on Sunday 10 August and will run until Sunday 28 September 2025.

About Start Small

Start Small aims to encourage and motivate WA adults to save money on living expenses whilst maintaining a healthy diet and keeping physically active.

The first wave of Start Small highlighted four food and movement behaviours that WA adults could adopt: ‘snack on seasonal’, ‘try jazzy water’, ‘try meat-free Monday’, and ‘catch up over a walk’.

The second wave of Start Small has a focus on increasing legume consumption among WA adults. This wave will run on BVOD, radio, YouTube, Facebook, Instagram, TikTok and online.

LiveLighter is funded by the WA Department of Health and run by Cancer Council WA.

Target audience

The primary audience for the Start Small campaign is WA adults aged 25-64, with secondary audiences including people living in regional/remote areas and disadvantaged or low-SES areas of WA, and people who are of Aboriginal and Torres Strait Islander descent.

Sign up to the keen bean challenge

Keen to win a $250 voucher?

We're on a mission to get Aussies eating more legumes!

Sign up for the Keen Bean challenge to get two bean-a-rific recipes delivered to your inbox every week for a month.

You'll also receive a handy shopping list, plus tips and tricks to get more beans into your every day.

Learn more and register to be a Keen Bean

Any WA resident over 18 who registers for the Keen Bean challenge during the competition period will go in the draw to win one of ten $250 vouchers!

Campaign aims

  • Increase knowledge about the health, environmental and cost benefits of eating legumes.

  • Improve perception of the tastiness of legumes.

  • Increase motivation to eat legumes.

  • Increase confidence to cook with legumes.

  • Increase the proportion of people eating legumes at least once a week.

  • Increase average legume intake across the population.

Key messages

  • Adding beans to breakfast, lunch, snacks, or dinner is a great way to save money and eat well.

  • Beans are packed full of fibre, plant protein, iron, zinc, and slow-burn carbohydrates.

  • Beans are good for your heart, help stabilise blood sugar, keep your gut bugs happy, and using beans in place of meat for some meals is great for the planet.

  • Start Small by adding beans, peas, or lentils to one to two meals a week.

  • There are lots of tasty ways to add more beans to your week, like lentil Bolognese, cheesy baked beans, bean burrito, hummus crackers, or adding beans to your salad.

Share the campaign on socials

We are encouraging all stakeholders to support the launch of Start Small by sharing our social media content through their channels.

When sharing campaign content, please tag LiveLighter using our handles.  

@LiveLighterCampaign

@LiveLighterCampaign

@LiveLighterCampaign

@LiveLighterCampaign

Hashtags

Best practice is to post your hashtags as the first comment on your post.

#LiveLighter #CCWA #KeenBean #LoveYourLegumes #GutHealth #BudgetMeals #health #nutrition #food #dinner #lunch #breakfast #fitness #eats #healthy #motivation #lifestyle #healthyfood #healthcare #healthyliving #selfcare #foodie #foodlover #cooking

Bean filled brekky

Bean filled brekky

Download

Facebook copy

When your day’s back-to-back, make beans for brekky the plan of attack.

They’re quick, filling and packed with fibre - just what you need to stay on track 🫘

 A busy day = a bean day.

 Find recipes at livelighter.com.au/keen-beans

Instagram copy

When your day’s back-to-back, make beans for brekky the plan of attack.

They’re quick, filling and packed with fibre - just what you need to stay on track 🫘

A busy day = a bean day.

Link in bio for recipes

Add link to your bio: livelighter.com.au/keen-beans

Bean filled lunch

Bean filled lunch

Download

Facebook copy

Work less for your work lunch.

Whip up a bean-packed work lunch in ten minutes flat – cheaper and faster than that $20 bowl.

Quick to make, easy to pack, and full of fibre to get you through the afternoon.

Find recipes at livelighter.com.au/keen-beans

Instagram copy

Work less for your work lunch.

Whip up a bean-packed work lunch in ten minutes flat – cheaper and faster than that $20 bowl.

Quick to make, easy to pack, and full of fibre to get you through the afternoon.

Link in bio for recipes

Add link to your bio: livelighter.com.au/keen-beans

Bean filled dinner

Bean filled dinner

Download

Facebook copy

Nothing says winter warmer like a bowl of red lentil dahl.

It’s filling, budget-friendly, and the kind of comfort food you can feel good about.

Beans and lentils make it easy to cook nourishing dinners that work for your week - and your wallet.

Find recipes at livelighter.com.au/keen-beans

Instagram copy

Nothing says winter warmer like a bowl of red lentil dahl.

It’s filling, budget-friendly, and the kind of comfort food you can feel good about.

Beans and lentils make it easy to cook nourishing dinners that work for your week - and your wallet.

Link in bio for recipes

Add link to your bio: livelighter.com.au/keen-beans

Bean filled snack

Bean filled snack

Download

Facebook copy

Looking for a snack that actually fills you up?

Start snazzing up your snacks with beans - quick , delicious and full of fibre.

Eating more beans is good for your gut, and the planet 🌱

Find ideas at livelighter.com.au/keen-beans

Instagram copy

Looking for a snack that actually fills you up?

Start snazzing up your snacks with beans - quick , delicious and full of fibre.

Eating more beans is good for your gut, and the planet 🌱

Link in bio for ideas

Add link to your bio: livelighter.com.au/keen-beans

Showcase resources in your local community

Showcasing campaign materials in your local areas is a great way to extend the reach of the campaign and give your community members easy access to the information.

LiveLighter have developed a number of new resources to support you in promoting Start Small in your local community.

Start Small digital screens

Download static and animated versions using the link above. If you have a different size requirement please get in touch at livelighter@cancerwa.asn.au.

Start Small newsletter insert

Suggested copy below

Ready to be a Keen Bean?

Beans are nutritious, sustainable and oh so affordable. Get recipes and tips to add more of these tasty pantry heroes to your day. Sign up to the Keen Bean challenge for two bean recipes a week.

Start Small posters

LiveLighter also have general resources and merchandise available to download or order (WA only).

Here are some examples of how you can extend the reach of the campaign in your community or workplace.

In your community

  • Place posters at parks and shopping centres.

  • Send information and resources to your local library. Encourage them to set up a display of library cooking books for loan and campaign resources to handout.

  • Offer independent grocers and retailers LiveLighter recipe cards and recipe booklets to giveaway to customers.

  • Have LiveLighter resources available at council offices, recreation centres and other community places.

  • Add digital campaign materials into the rotation on digital TV screens.

  • Conduct cooking sessions using LiveLighter recipes.

  • Run competitions on social media using LiveLighter merchandise as prizes.

  • Bring campaign resources as handouts at your community presentations.

  • If you have access to a bike blender, try featuring the LiveLighter drink recipes - download our A4 recipe cards or  A3 recipe poster  developed specifically for blender bikes!

  • Contact us to develop some decal stickers to brighten up public areas.

A display of LiveLighter recipe books on a table in the corner of a room. Bunting across the table features different fruit and vegetables along with colour focused slogans including 'Chew Blue' with an image of blueberries, 'Hello Yellow' with an image of a banana and 'Bite More White' with an image of a mushroom. On the wall are 3 Aboriginal Australian artworks. One has a bright red background with a gold turtle in the middle. One has undulating colours of yellow, green, blue and red. The other artwork has a map of Australia in the centre with a maroon-pink circle surrounding it, bordered with dots.

Image source: City of Armadale Facebook page

In your workplace

  • Have hard copy campaign resources available in the lunchroom.

  • Place posters around the workplace.

  • Add featured bean recipes to your workplace e-newsletter. Change it up to have breakfast, lunch, dinner and snack varieties.

  • When catering for events, use the LiveLighter recipes when planning your menu.

Partner with Healthway

Healthway plays a key role in extending the LiveLighter campaign by working with local sport, arts and community organisations throughout WA to create programs and activities that encourage healthy lifestyles. Organisations assigned the LiveLighter health message promote access to healthy food and drinks, encourage healthy eating and motivate people to be active.

Two people stand in from of a LiveLighter stall at a community event. One person holds a large display with different slogans promoting fruit and vegetables including 'Hello Yellow' with a picture of corn and 'Bite More White' with a picture of a mushroom. The other person holds a banana in each hand with a sign behind them saying 'Free fruit'.

A marquee with LiveLighter branding at a community event. On the table are LiveLighter branded bags. A sign next to the table encourages people to take LiveLighter recipe books. Three people are outside the stall, one of them is looking at the items on the table. A person with a LiveLighter shirt stands under the marquee facing away from the camera as they grab a box.

Do you have a project in mind? Healthway’s Healthy Partnership Program provides funding for sports, arts, racing and community groups to create programs and activities that support good health now and into the future.

Learn more on Healthway's website or by contacting the Healthway team on 133 777.

    Get in touch

    We would be happy to discuss how Cancer Council WA can work with you to better reach your community with the LiveLighter campaign. For further information please contact: LiveLighter@cancerwa.asn.au

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